Website cookies are important for many functions ranging from marketing and analytics to operating website features and site security. At the same time, businesses often face challenges staying on top of the cookies in use on their websites and determining which cookies should be turned off based on user consent preferences.
Unclassified or misclassified cookies cause significant risk, potentially exposing businesses to:
- Violation of state privacy law requirements for targeted advertising, sales and sharing
- Website wiretapping class actions
- Unfair and deceptive trade practice claims To mitigate these risks, each cookie on your website must be accurately classified.
To mitigate these risks, each cookie on your website must be accurately classified.
SmartCookies™ Is the Smart Solution
Our SmartCookies cookie classification service provides an efficient, up-to-date and reliable inventory of each cookie on your website, leveraging our extensive privacy compliance experience to help you manage cookies more efficiently.





