Allyson Himelfarb focuses her practice on consumer class actions, pre-suit demand matters and regulatory inquiries involving advertising, marketing and digital commerce. She represents retailers, consumer brands, quick service restaurants, healthcare and wellness companies, and technology platforms in high-stakes disputes involving false advertising, pricing and promotional practices, product labeling, digital marketing and consumer privacy issues. Allyson regularly defends claims brought under California’s Consumer Legal Remedies Act (CLRA), False Advertising Law (FAL) and Unfair Competition Law (UCL), as well as analogous consumer protection statutes nationwide.
Drawing on experience in private practice, in-house legal departments and as an investigator in the Federal Trade Commission’s (FTC’s) Bureau of Consumer Protection, Allyson brings a unique perspective to consumer protection disputes, regulatory investigations and advertising challenges. She combines litigation, regulatory and business perspectives to help companies mitigate risk, resolve disputes efficiently and protect their brands.
Prior to joining BakerHostetler, Allyson served in senior in-house legal roles for health tech companies, where she advised on privacy, digital marketing and healthcare regulatory issues. This experience enables her to provide practical, business-oriented counsel informed by the realities faced by in-house legal and compliance teams.
