Craig C. Carpenter

Partner

Dallas
T +1.214.210.1224
F +1.214.210.1201

Overview

Craig Carpenter concentrates his practice on privacy governance and technology transactions. He provides an innovative, holistic approach to the legal challenges his clients face by integrating all aspects of intellectual property and privacy when assisting with technology, data, media and marketing projects. Craig’s unique combination of trademark, copyright, digital media, licensing and data privacy experience enables him to develop practical, business-minded solutions for innovative clients across a wide range of industries – from individuals and start-ups to multi-nationals.

He advises clients on intellectual property and data issues in M&A transactions, intellectual property transactions, monetization, and enforcement, data collection and privacy, service agreements (SaaS, HaaS), entertainment, media, and online marketing and branding. He counsels clients on online compliance and enforcement issues, website and social media policies and terms of use, digital and social advertising review, app development, influencer marketing, sweepstakes and promotions, internet take-downs and IP enforcement.

Select Experience

Technology Transactions, Marketing and E-Commerce Experience

  • Represented global leader in natural gas products in connection with licensing core processing technology and supply for biofuels plan.

Data Privacy Matters

  • Advised global consumer products company with respect to U.S. privacy compliance and implementation, including CCPA, CPRA, and various other state laws.

Trademark and Copyright Matters

  • Counseled clients on developing and implementing global intellectual property protection strategies.

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Experience

Technology Transactions, Marketing and E-Commerce Experience

  • Represented global leader in natural gas products in connection with licensing core processing technology and supply for biofuels plan.
  • Represented healthcare system with ERP SaaS negotiation and implementation.
  • Assisted digital publishing company with reorganization of talent agreements and intellectual property assets.
  • Assisted global apparel manufacturer and retailer with CRM software license and negotiation.
  • Assisted emerging technology micromobility company with global launch.
  • Assisted fashion manufacturer and retailer with negotiation and implementation of development agreements for launch of wearable devices.
  • Represented technology spinoff of industrial manufacturer in connection with IoT connected railcar initiative.
  • Assisted foundation with commercial agreements for non-profit initiative promoting inclusivity in STEM careers.
  • Assisted leading EdTech provider with content licensing for new service launch.
  • Assisted a digital publishing company with the acquisition of social media assets.
  • Represented an online software and service provider with the acquisition of a consulting firm and software assets.
  • Represented machine learning and IoT services provider with deployment and licensing strategy.
  • Assisted sweepstakes app developer with privacy and gaming compliance.
  • Prepared Internet privacy policies, terms of use and click-wrap agreements for websites and mobile apps.
  • Assisted a healthcare system with respect to development of a mobile application incorporating a medical device and helped prepare go to market strategy for same.
  • Counseled a large retail client with respect to intellectual property infringement on a fraudulent website operated in a foreign country.
  • Reviewed and prepared official rules for online games and sweepstakes promotions.
  • Counseled large digital health publisher regarding digital advertising and social media influencer policies and agreements.
  • Assisted with privacy and intellectual property aspects of acquisition of a portfolio of gas station convenience store assets across the country.
  • Represented a large agricultural company with the purchase of a computational genetics service provider.
  • Prepared confidentiality, non-disclosure and employee invention assignment agreements for a newly formed research and development joint venture.
  • Prepared intellectual property development and research cooperation agreements for a technology joint venture.
  • Prepared copyright, trademark, and intellectual property license and assignment agreements for numerous clients.
  • Prepared services agreements for development of software and other intellectual property.
  • Assisted with data privacy and intellectual property aspects of the merger of a global apparel company with a fashion conglomerate.
  • Counseled a large hospitality company with regard to employee-created software and work made for hire considerations.
  • Represented an international privately held commodities trading company in intellectual property acquisition and formation of a joint venture for research and development in computational genomics.
  • Represented large technology-focused clients in mergers and acquisitions with regard to intellectual property diligence and title issues.
  • Revised and negotiated a major outsourcing agreement with a multinational computer technology company involving, among other clauses, data privacy and cybersecurity policy revisions.
  • Assisted with data privacy and intellectual property aspects of the sale of midstream water infrastructure platform.

Data Privacy Matters

  • Advised global consumer products company with respect to U.S. privacy compliance and implementation, including CCPA, CPRA, and various other state laws.
  • Assisted Texas-based hospitality, retail and restaurant business with GDPR and CCPA assessment and implementation.
  • Assisted global fashion accessories company with CCPA implementation, including website privacy policy updates.
  • Counseled leading EdTech provider with respect to U.S. privacy issues, including FERPA, CCPA, COPPA, and SOPPA.
  • Counseled oil and gas industry services company regarding data breach and prepared breach notification letters.
  • Represented large technology manufacturer with respect to data security incident investigation, response and compliance with notification obligations.
  • Assisted digital publishing client with GDPR implementation.
  • Counseled oil and gas E&P company with respect to GDPR requirements.
  • Assisted large international nonprofit industry group in preparing and implementing comprehensive cybersecurity, data protection and breach response policies.
  • Counseled a large financial services company regarding a data breach and assisted in the ensuing investigation.
  • Reviewed and analyzed the websites and policies for compliance with COPPA and other Internet regulations for numerous clients.
  • Assisted AgTech research institute with privacy and cybersecurity compliance and breach response preparation.
  • Counseled a social media start-up with respect to FTC endorsement rules and data privacy laws.

Trademark and Copyright Matters

  • Counseled clients on developing and implementing global intellectual property protection strategies.
  • Counseled brand owners regarding the management and prosecution of trademarks in large international trademark portfolios.
  • Counseled a large retail company on advertising and trademark prosecution and enforcement.
  • Represented a large nonprofit organization in ICANN domain name disputes.
  • Prosecuted domestic and foreign trademark applications.
  • Counseled clients regarding trademark owner rights with respect to potential infringers and cease and desist matters.
  • Prepared trademark settlement agreements for trademark disputes.
  • Register copyrights in various industries with the U.S. Copyright Office.
  • Provided copyright advice and assisted software companies in the copyright enforcement of software license agreements.
  • Represent national non-profit organization with expansion into South American markets, including trademark licensing.

Recognitions and Memberships

Recognitions

  • Texas Rising Stars® by Thomson Reuters
    • Intellectual Property (2016 to 2021)
    • Top 100 Texas Up-and-Coming Attorneys (2019 to 2020)
  • D Magazine  
    • Best Lawyers Under 40 in Dallas (2019 to 2020)
    • Best Lawyers in Dallas, Intellectual Property: Trademark & Copyright (2019 to 2021)

Memberships

  • Dallas Bar Association
    • Science and Technology Section, Council Member
    • Intellectual Property Section, New Lawyer Committee
  • Dallas Association of Young Lawyers Foundation, Fellow
  • Dallas Association of Young Lawyers
  • American Bar Association
  • International Trademark Association
    • Saul Lefkowitz Moot Court Competition Committee: Dallas Region Chair
  • International Association of Privacy Professionals

Community

  • Dallas/Ft. Worth Clemson Club
  • Business Council for the Arts, Leadership Arts Institute Class of 2021

Admissions

  • U.S. District Court, Northern District of Texas
  • Texas

Education

  • J.D., Southern Methodist University Dedman School of Law, 2012, cum laude; Associate Managing Editor, SMU International Law Review Association; Intellectual Property Organization
  • B.A., Clemson University, 2009, summa cum laude; Calhoun Honors College