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With 18 offices, from New York to Los Angeles and Seattle to Orlando, we live and work in communities all over the U.S., collaborating across locations, disciplines and even borders. Our experienced, highly ranked lawyers serve businesses wherever they are and wherever they want to go.

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Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

Home | BakerHostetler

A Refocused China Initiative: DOJ’s New White Collar Enforcement Strategy

The CHOICE Act: A New Era for Noncompete Agreements in Florida

AD Nauseam

AD Nauseam: Phyllis!

Camille Bent Takes Part in Panel on Subsequent-Transfer Claims at Central States Bankruptcy Workshop

Craig advises clients on intellectual property and data issues in M&amp;A and other commercial transactions, intellectual property licensing and development, data collection and privacy, service agreements (SaaS, HaaS), entertainment, media and online marketing and branding. He partners with clients on the front end to help draft and implement strategy, policy and agreements in these areas, but he is also sought out for his experience with online compliance and enforcement issues. Craig also serves as the Leader of the Dallas office's Digital Assets and Data Management team.

core/freeform

J.D., Southern Methodist University Dedman School of Law, 2012, 

B.A., Clemson University, 2009, 

<ul>
<li>The Best Lawyers in America®
<ul>
<li>Texas: Corporate Law (2023 to 2025)</li>
</ul>
</li>
<li>The Legal 500 United States
<ul>
<li>Media, Technology and Telecoms: Cyber Law (including Data Privacy and Data Protection) (2022)</li>
<li>Media, Technology and Telecoms: Advertising and Marketing: Transactional and Regulatory (2023)</li>
</ul>
</li>
<li>Texas Super Lawyers
<ul>
<li>&#8220;Super Lawyer&#8221; (2022 to 2024)</li>
<li>&#8220;Rising Star&#8221; in Intellectual Property (2016 to 2022)</li>
<li>Top 100 Texas Up-and-Coming Attorneys (2019 to 2022)</li>
</ul>
</li>
<li>D Magazine 
<ul>
<li>Best Lawyers Under 40 (2019 to 2020, 2022 to 2024)</li>
<li>Best Lawyers in Dallas, Intellectual Property: Trademark &amp; Copyright (2020 to 2021)</li>
<li>Best Lawyers in Dallas, Corporate Law: Technology Transactions (2022 to 2025)</li>
</ul>
</li>
</ul>

Dallas

BakerHostetler Team Advises MPE Partners in Sun America Investment

D Magazine Names Four Dallas BakerHostetler Attorneys as Best Lawyers

Craig Carpenter Presents on Corporate Counsel Power Hour for State Bar of Texas

Getting the Most Out of Brand Partnerships with Artists…Lawfully (The Licensing Journal)

Craig Carpenter Guests on Counsel Brew, Discusses Career Arc – and Coffee

Dallas Office Volunteers Join Client TaxAct to Offer Hope, Curb Hunger for Children in Need

Adventures in Law 2024 CLE Webinar: ADTECH in 2025

ADventures in Law

Lights, Camera, Brand!: The Rise of In-House Film Studios

Craig Carpenter Speaks on Advertising Law at Dallas Intellectual Property Law Meeting

Getting the Most out of Brand Partnerships with Artists . . . Lawfully

BakerHostetler Advises Exchange Income Corporation in Acquisition of Spartan

BakerHostetler DADM and Litigation Group Members Present at ANA Masters of Advertising Law Conference

BakerHostetler Attorneys from Dallas, Houston Offices Selected for The Best Lawyers in America®

Craig Carpenter Speaks on Technology Transactions Panel for Technology Law Initiative

Craig Carpenter, Tamara Baggett Present 2024-25 Risk Landscape at ACC Dallas Event

Craig Carpenter, Linda Goldstein, Daniel Kaufman Lead CLE Presentation in Dallas

Texas Attorneys Earn Accolades from The Best Lawyers in America®

Craig Carpenter, Sophilia Wu Recognized as Best Lawyers Under 40 in D Magazine

BakerHosts

The SaaS Tacks – The Ins and Outs of Negotiating SaaS Contracts

BakerHostetler Advises Surge Private Equity on Investment into Coastal Amusements

Data Counsel

DSIR Deeper Dive: Data Processing Addendums: Indemnities, Limitations of Liability and the Cost of a Data Breach

The Data Economy and You

Data Revolution: How U.S. Privacy Laws Change the Way Data Should be Managed by Retail and Tech Industries

BakerHostetler counsels SurgePE through 2 major deals in 2 weeks

BakerHostetler helps client more than double its utility operations in ‘high-growth Florida service areas’

Carpenter explores carbon credit ‘conundrum’ companies face

Surge Private Equity adds legal staffing provider to its Avalon platform

DADM Attorneys Take Part in Webinar on Cybersecurity Risks in Commercial Transactions

Privacy ‘Deep in the Heart of Texas’: An Overview of the Texas Data Privacy and Security Act

BakerHostetler Attorneys and Practice Areas Recognized in The Legal 500 2023 Guide

Aaron Goodman and Craig Carpenter Speak on Advertising Law at Technology Law Conference

Craig Carpenter Discusses the Marketing and Legal Department Divide, Then Bowls

Craig Carpenter and Sophilia Wu Provide Advertising Law Primer

Craig Carpenter Is New Chair of Dallas Bar Association Science and Tech Section

BakerHostetler Attorneys, Practice Areas Shine in The Legal 500 2022 Guide

Craig Carpenter Addresses Digital Marketing Trends and Intellectual Property

Craig Carpenter and Matt Hunsaker Named to Dallas Best Lawyers List

Craig Carpenter Named to “Best Lawyers Under 40” by Dallas Publication

The Impact of Data Security Incident Trends on Commercial Transactions:  Part III – Vendor Agreement Resolutions for 2022

Craig Carpenter Speaks at Law School Panel on Privacy Law

Craig Carpenter, Ryan Gorsche, Todd Thorson Speak on Digital Transformation and Digital Economy

The Impact of Data Security Incident Trends on Commercial Transactions: Part II – Development Agreements

Craig Carpenter a Guest on “Careers in Data Privacy” Podcast

Craig Carpenter Discusses His Career Path on “Careers in Data Privacy” Podcast

Craig Carpenter, Sophilia Wu Speaking on Cyber Threats Aimed at Lawyers, Clients

The Impact of Data Security Incident Trends on Commercial Transactions: Part I – M&A

Craig Carpenter a Graduate of Leadership Arts Institute Class of 2021

BakerHostetler’s DADM Practice Group Expands in Dallas with the Addition of Craig Carpenter

Digital Assets and Data Management

Industries

Aerospace and Defense

Advertising, Marketing and Digital Media

Comprehensive State Privacy Laws

Digital Risk Advisory and Cybersecurity

Digital Transformation and Data Economy

Privacy Governance and Technology Transactions

Software

IP & Technology Transactions and Outsourcing

Technology Transactions, Marketing and E-Commerce Experience
<ul>
<li>Represented global leader in natural gas products in connection with licensing core processing technology and supply for biofuels plan.</li>
<li>Represented healthcare system with ERP SaaS negotiation and implementation.</li>
<li>Assisted digital publishing company with reorganization of talent agreements and intellectual property assets.</li>
<li>Assisted global apparel manufacturer and retailer with CRM software license and negotiation.</li>
<li>Assisted emerging technology micromobility company with global launch.</li>
<li>Assisted fashion manufacturer and retailer with negotiation and implementation of development agreements for launch of wearable devices.</li>
<li>Represented technology spinoff of industrial manufacturer in connection with IoT connected railcar initiative.</li>
<li>Assisted foundation with commercial agreements for non-profit initiative promoting inclusivity in STEM careers.</li>
<li>Assisted leading EdTech provider with content licensing for new service launch.</li>
<li>Assisted a digital publishing company with the acquisition of social media assets.</li>
<li>Represented an online software and service provider with the acquisition of a consulting firm and software assets.</li>
<li>Represented machine learning and IoT services provider with deployment and licensing strategy.</li>
<li>Assisted sweepstakes app developer with privacy and gaming compliance.</li>
<li>Prepared Internet privacy policies, terms of use and click-wrap agreements for websites and mobile apps.</li>
<li>Assisted a healthcare system with respect to development of a mobile application incorporating a medical device and helped prepare go to market strategy for same.</li>
<li>Counseled a large retail client with respect to intellectual property infringement on a fraudulent website operated in a foreign country.</li>
<li>Reviewed and prepared official rules for online games and sweepstakes promotions.</li>
<li>Counseled large digital health publisher regarding digital advertising and social media influencer policies and agreements.</li>
<li>Assisted with privacy and intellectual property aspects of acquisition of a portfolio of gas station convenience store assets across the country.</li>
<li>Represented a large agricultural company with the purchase of a computational genetics service provider.</li>
<li>Prepared confidentiality, non-disclosure and employee invention assignment agreements for a newly formed research and development joint venture.</li>
<li>Prepared intellectual property development and research cooperation agreements for a technology joint venture.</li>
<li>Prepared copyright, trademark, and intellectual property license and assignment agreements for numerous clients.</li>
<li>Prepared services agreements for development of software and other intellectual property.</li>
<li>Assisted with data privacy and intellectual property aspects of the merger of a global apparel company with a fashion conglomerate.</li>
<li>Counseled a large hospitality company with regard to employee-created software and work made for hire considerations.</li>
<li>Represented an international privately held commodities trading company in intellectual property acquisition and formation of a joint venture for research and development in computational genomics.</li>
<li>Represented large technology-focused clients in mergers and acquisitions with regard to intellectual property diligence and title issues.</li>
<li>Revised and negotiated a major outsourcing agreement with a multinational computer technology company involving, among other clauses, data privacy and cybersecurity policy revisions.</li>
<li>Assisted with data privacy and intellectual property aspects of the sale of midstream water infrastructure platform.</li>
</ul>
Data Privacy Matters
<ul>
<li>Advised global consumer products company with respect to U.S. privacy compliance and implementation, including CCPA, CPRA, and various other state laws.</li>
<li>Assisted Texas-based hospitality, retail and restaurant business with GDPR and CCPA assessment and implementation.</li>
<li>Assisted global fashion accessories company with CCPA implementation, including website privacy policy updates.</li>
<li>Counseled leading EdTech provider with respect to U.S. privacy issues, including FERPA, CCPA, COPPA, and SOPPA.</li>
<li>Counseled oil and gas industry services company regarding data breach and prepared breach notification letters.</li>
<li>Represented large technology manufacturer with respect to data security incident investigation, response and compliance with notification obligations.</li>
<li>Assisted digital publishing client with GDPR implementation.</li>
<li>Counseled oil and gas E&amp;P company with respect to GDPR requirements.</li>
<li>Assisted large international nonprofit industry group in preparing and implementing comprehensive cybersecurity, data protection and breach response policies.</li>
<li>Counseled a large financial services company regarding a data breach and assisted in the ensuing investigation.</li>
<li>Reviewed and analyzed the websites and policies for compliance with COPPA and other Internet regulations for numerous clients.</li>
<li>Assisted AgTech research institute with privacy and cybersecurity compliance and breach response preparation.</li>
<li>Counseled a social media start-up with respect to FTC endorsement rules and data privacy laws.</li>
</ul>
Trademark and Copyright Matters
<ul>
<li>Counseled clients on developing and implementing global intellectual property protection strategies.</li>
<li>Counseled brand owners regarding the management and prosecution of trademarks in large international trademark portfolios.</li>
<li>Counseled a large retail company on advertising and trademark prosecution and enforcement.</li>
<li>Represented a large nonprofit organization in ICANN domain name disputes.</li>
<li>Prosecuted domestic and foreign trademark applications.</li>
<li>Counseled clients regarding trademark owner rights with respect to potential infringers and cease and desist matters.</li>
<li>Prepared trademark settlement agreements for trademark disputes.</li>
<li>Register copyrights in various industries with the U.S. Copyright Office.</li>
<li>Provided copyright advice and assisted software companies in the copyright enforcement of software license agreements.</li>
<li>Represent national non-profit organization with expansion into South American markets, including trademark licensing.</li>
</ul>

Craig C. Carpenter

Craig C. Carpenter

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