Craig C. Carpenter

Partner

Dallas
T +1.214.210.1224
F +1.214.210.1201

Overview

With an innovative practice that spans technology and commercial transactions, privacy and intellectual property, Craig Carpenter provides a holistic approach to the complex legal challenges clients face. Craig’s unique combination of trademark, copyright, digital media, licensing and data privacy experience enables him to develop practical, business-minded solutions for innovative clients across industries that range from individuals and start-ups to multi-nationals.

Craig advises clients on intellectual property and data issues in M&A and other commercial transactions, intellectual property licensing and development, data collection and privacy, service agreements (SaaS, HaaS), entertainment, media and online marketing and branding. He partners with clients on the front end to help draft and implement strategy, policy and agreements in these areas, but he is also sought out for his experience with online compliance and enforcement issues. Craig also serves as the Dallas Digital Assets and Data Management Leader.

Select Experience

Technology Transactions, Marketing and E-Commerce Experience

  • Represented global leader in natural gas products in connection with licensing core processing technology and supply for biofuels plan.

Data Privacy Matters

  • Advised global consumer products company with respect to U.S. privacy compliance and implementation, including CCPA, CPRA, and various other state laws.

Trademark and Copyright Matters

  • Counseled clients on developing and implementing global intellectual property protection strategies.

More »

Experience

Technology Transactions, Marketing and E-Commerce Experience

  • Represented global leader in natural gas products in connection with licensing core processing technology and supply for biofuels plan.
  • Represented healthcare system with ERP SaaS negotiation and implementation.
  • Assisted digital publishing company with reorganization of talent agreements and intellectual property assets.
  • Assisted global apparel manufacturer and retailer with CRM software license and negotiation.
  • Assisted emerging technology micromobility company with global launch.
  • Assisted fashion manufacturer and retailer with negotiation and implementation of development agreements for launch of wearable devices.
  • Represented technology spinoff of industrial manufacturer in connection with IoT connected railcar initiative.
  • Assisted foundation with commercial agreements for non-profit initiative promoting inclusivity in STEM careers.
  • Assisted leading EdTech provider with content licensing for new service launch.
  • Assisted a digital publishing company with the acquisition of social media assets.
  • Represented an online software and service provider with the acquisition of a consulting firm and software assets.
  • Represented machine learning and IoT services provider with deployment and licensing strategy.
  • Assisted sweepstakes app developer with privacy and gaming compliance.
  • Prepared Internet privacy policies, terms of use and click-wrap agreements for websites and mobile apps.
  • Assisted a healthcare system with respect to development of a mobile application incorporating a medical device and helped prepare go to market strategy for same.
  • Counseled a large retail client with respect to intellectual property infringement on a fraudulent website operated in a foreign country.
  • Reviewed and prepared official rules for online games and sweepstakes promotions.
  • Counseled large digital health publisher regarding digital advertising and social media influencer policies and agreements.
  • Assisted with privacy and intellectual property aspects of acquisition of a portfolio of gas station convenience store assets across the country.
  • Represented a large agricultural company with the purchase of a computational genetics service provider.
  • Prepared confidentiality, non-disclosure and employee invention assignment agreements for a newly formed research and development joint venture.
  • Prepared intellectual property development and research cooperation agreements for a technology joint venture.
  • Prepared copyright, trademark, and intellectual property license and assignment agreements for numerous clients.
  • Prepared services agreements for development of software and other intellectual property.
  • Assisted with data privacy and intellectual property aspects of the merger of a global apparel company with a fashion conglomerate.
  • Counseled a large hospitality company with regard to employee-created software and work made for hire considerations.
  • Represented an international privately held commodities trading company in intellectual property acquisition and formation of a joint venture for research and development in computational genomics.
  • Represented large technology-focused clients in mergers and acquisitions with regard to intellectual property diligence and title issues.
  • Revised and negotiated a major outsourcing agreement with a multinational computer technology company involving, among other clauses, data privacy and cybersecurity policy revisions.
  • Assisted with data privacy and intellectual property aspects of the sale of midstream water infrastructure platform.

Data Privacy Matters

  • Advised global consumer products company with respect to U.S. privacy compliance and implementation, including CCPA, CPRA, and various other state laws.
  • Assisted Texas-based hospitality, retail and restaurant business with GDPR and CCPA assessment and implementation.
  • Assisted global fashion accessories company with CCPA implementation, including website privacy policy updates.
  • Counseled leading EdTech provider with respect to U.S. privacy issues, including FERPA, CCPA, COPPA, and SOPPA.
  • Counseled oil and gas industry services company regarding data breach and prepared breach notification letters.
  • Represented large technology manufacturer with respect to data security incident investigation, response and compliance with notification obligations.
  • Assisted digital publishing client with GDPR implementation.
  • Counseled oil and gas E&P company with respect to GDPR requirements.
  • Assisted large international nonprofit industry group in preparing and implementing comprehensive cybersecurity, data protection and breach response policies.
  • Counseled a large financial services company regarding a data breach and assisted in the ensuing investigation.
  • Reviewed and analyzed the websites and policies for compliance with COPPA and other Internet regulations for numerous clients.
  • Assisted AgTech research institute with privacy and cybersecurity compliance and breach response preparation.
  • Counseled a social media start-up with respect to FTC endorsement rules and data privacy laws.

Trademark and Copyright Matters

  • Counseled clients on developing and implementing global intellectual property protection strategies.
  • Counseled brand owners regarding the management and prosecution of trademarks in large international trademark portfolios.
  • Counseled a large retail company on advertising and trademark prosecution and enforcement.
  • Represented a large nonprofit organization in ICANN domain name disputes.
  • Prosecuted domestic and foreign trademark applications.
  • Counseled clients regarding trademark owner rights with respect to potential infringers and cease and desist matters.
  • Prepared trademark settlement agreements for trademark disputes.
  • Register copyrights in various industries with the U.S. Copyright Office.
  • Provided copyright advice and assisted software companies in the copyright enforcement of software license agreements.
  • Represent national non-profit organization with expansion into South American markets, including trademark licensing.

Recognitions and Memberships

Recognitions

  • The Best Lawyers in America®
    • Texas: Corporate Law (2023)
  • The Legal 500 United States
    • Media, Technology and Telecoms: Cyber Law (including Data Privacy and Data Protection) (2022)
  • Texas Rising Stars® by Thomson Reuters
    • Intellectual Property (2016 to 2022)
    • Top 100 Texas Up-and-Coming Attorneys (2019 to 2022)
  • D Magazine  
    • Best Lawyers Under 40 in Dallas (2019 to 2020)
    • Best Lawyers in Dallas, Intellectual Property: Trademark & Copyright (2019 to 2021)
    • Best Lawyers in Dallas, Corporate Law: Technology Transactions (2022)

Memberships

  • Dallas Bar Association
    • Science and Technology Section, Council Member
    • Intellectual Property Section, New Lawyer Committee
  • Dallas Association of Young Lawyers Foundation, Fellow
  • Dallas Association of Young Lawyers
  • American Bar Association
  • International Trademark Association
    • Saul Lefkowitz Moot Court Competition Committee: Dallas Region Chair
  • International Association of Privacy Professionals

Community

  • Texas Ballet Theater: Board of Governors
  • Booker T. Washington High School for the Performing and Visual Arts: Advisory Board, Faculty Enrichment Committee
  • Business Council for the Arts, Leadership Arts Institute Class of 2021
  • Dallas/Ft. Worth Clemson Club

Admissions

  • U.S. District Court, Northern District of Texas
  • Texas

Education

  • J.D., Southern Methodist University Dedman School of Law, 2012, cum laude; Associate Managing Editor, SMU International Law Review Association; Intellectual Property Organization
  • B.A., Clemson University, 2009, summa cum laude; Calhoun Honors College

Blog

In The Blogs

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Data Counsel
The Impact of Data Security Incident Trends on Commercial Transactions: Part III – Vendor Agreement Resolutions for 2022
By Craig C. Carpenter, Erika Vela
January 5, 2022
As the BakerHostetler Digital Risk Advisory and Cybersecurity team wraps up the 2022 edition of annual Data Security Incident Response (DSIR) Report, we take one last look at the findings in the 2021 edition of the report to prepare our...
Read More ->
Data Counsel
The Impact of Data Security Incident Trends on Commercial Transactions: Part II – Development Agreements
By Craig C. Carpenter
October 12, 2021
The 2021 edition of BakerHostetler’s annual Data Security Incident Response Report – a report based on the firm’s experience with data security incident response and litigation over the past year – features a number of important insights...
Read More ->
Data Counsel
Craig Carpenter Discusses His Career Path on "Careers in Data Privacy" Podcast
By Craig C. Carpenter
September 10, 2021
On 9/9, Craig Carpenter joined an episode of “Careers in Data Privacy,” a podcast that interviews data privacy professionals to learn about the journey they took to get to where they are today. During the episode, Craig talked about his...
Read More ->
Data Counsel
The Impact of Data Security Incident Trends on Commercial Transactions: Part I – M&A
By Craig C. Carpenter
August 25, 2021
The 2021 edition of BakerHostetler’s annual Data Security Incident Response Report – a report based on the firm’s experience with data security incident response and litigation over the past year – features a number of important insights...
Read More ->