Gerald J. Ferguson

Partner

New York
T +1.212.589.4238
F +1.212.589.4201

Overview

Jerry Ferguson assists clients in developing, protecting and exploiting intellectual property, data and media assets. His diverse experience includes designing privacy and data protection programs, managing legal compliance programs for digital business operations, responding to data security breaches, and developing intellectual property portfolios. His clients include digital media companies, luxury goods brands, financial institutions, email and text marketers, and data analytics companies. Jerry brings his clients the benefit of his multidisciplinary perspective as he assists them in solving problems, creating opportunities and achieving their objectives.

A founding partner of BakerHostetler's Privacy and Data Protection team, Jerry is a regular contributor to BakerHostetler's Data Privacy Monitor blog and has authored numerous published articles. Jerry frequently speaks before client and industry groups, such as the Mortgage Bankers Association, Advisen, ExecuSummit, the National Association of College and University Attorneys, the Practising Law Institute, and the New York State Bar Association.

Select Experience

Privacy and Data Protection
  • Developed and executed privacy and data protection programs for banks, insurers, retailers, educational institutions and professional services companies. Has advised on notification obligations under 47 state data breach notification laws and the Gramm-Leach-Bliley Act (GLB), Securities and Exchange Commission Reg. S-P, Health Insurance Portability and Accountability Act (HIPAA), Health Information Technology for Economic and Clinical Health Act (HITECH), and Family Educational Rights and Privacy Act. 
Intellectual Property
  • Through the Trademark Trial and Appeals Board (TTAB) and federal court proceedings culminating in a jury trial, established the right of a sporting association to create a worldwide licensing program in the face of persistent opposition from a prominent fashion designer, and built the framework for a successful global licensing program.
Regulatory Compliance
  • Represented a prepaid services card company in an informal discussion with the Federal Trade Commission (FTC) and nine attorneys general regarding industrywide practices relating to the disclosure of fees and expiration dates and compliance with gift card laws and regulations. The industrywide reform efforts that were promoted as a result substantially benefited the client by removing unfair competition.
Transactional Experience
  • As intellectual property, privacy and digital media counsel in mergers, stock purchases and asset acquisitions, advised an advertising agency in connection with the purchase of a business based on generating positive comments from social media.
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Experience

Privacy and Data Protection
  • Developed and executed privacy and data protection programs for banks, insurers, retailers, educational institutions and professional services companies. Has advised on notification obligations under 47 state data breach notification laws and the Gramm-Leach-Bliley Act (GLB), Securities and Exchange Commission Reg. S-P, Health Insurance Portability and Accountability Act (HIPAA), Health Information Technology for Economic and Clinical Health Act (HITECH), and Family Educational Rights and Privacy Act. 
  • Managed a breach response team when more than six million payment card records were potentially exposed. Directed company compliance with state notification laws, payment card industry rules, GLB and contractual obligations arising under thousands of contracts with banks, merchants and other processors. Was able to minimize the costs and avoid extensive reputational harm to the client company.
  • Directed forensics and coordinated with law enforcement personnel when a prominent government contractor suffered an intrusion by a foreign government team of hackers seeking trade secrets (aka an advanced persistent threat). Directed compliance with state notification laws, HIPAA and HITECH, and reporting obligations arising under government contracts, and reported to the company's directors and major stakeholders.
  • As a member of the Mortgage Bankers Association's board of directors' Technical Advisory Committee, was the principal author of a white paper setting out best practices for data security programs. Has assisted numerous clients in developing information security programs that meet ISO standards, industry standards and the developing National Institute of Standards and Technology information security framework.
Intellectual Property
  • Through the Trademark Trial and Appeals Board (TTAB) and federal court proceedings culminating in a jury trial, established the right of a sporting association to create a worldwide licensing program in the face of persistent opposition from a prominent fashion designer, and built the framework for a successful global licensing program.
  • Established a program for the protection of a family of popular prepaid calling card trademarks. Commenced the preliminary injunction proceedings in New York, Florida, Texas, Colorado and California, and removed all significant infringements from the marketplace, allowing recoveries to be paid for the cost of the program.
  • Protected the rights of a cable television station in the name of one of its most popular programs in a proceeding before the TTAB.
  • In an ICC arbitration involving termination of a copyright and trademark license and distribution agreement, obtained the recovery of $9.65 million on behalf of a Brazilian licensee when a Japanese licensor initially denied any payment was due.
  • Obtained termination of a trademark license granted by a U.S. trademark owner to a Mexican licensee during a proceeding before the American Arbitration Association.
  • On behalf of a luxury goods company, established a nationwide trademark protection program involving integrated federal anticounterfeiting and infringement actions, customs enforcement, and cooperation with local law enforcement agencies.
Regulatory Compliance
  • Represented a prepaid services card company in an informal discussion with the Federal Trade Commission (FTC) and nine attorneys general regarding industrywide practices relating to the disclosure of fees and expiration dates and compliance with gift card laws and regulations. The industrywide reform efforts that were promoted as a result substantially benefited the client by removing unfair competition.
  • In an action involving admitted violations of the Children's Online Privacy Protection Rule brought by the FTC against a client – an owner and operator of websites popular with children – negotiated a substantially reduced fine and penalties for the client. Demonstrated that the violations were inadvertent and did not cause actual harm to minors using the websites.
  • Established processes and procedures for hundreds of web-based business operations – including a 20-million-plus-member social networking community and a pioneering crowdsourcing solutions website – to obtain protection from liability under the Digital Millennium Copyright Act and the Communications Decency Act, and to avoid liability under federal antispam laws and state antispam laws, including California's antispam law.
  • Assisted with numerous social media promotions in compliance with applicable law and industry regulations, including sweepstakes law, gift card law and FTC product endorsement regulations.
Transactional Experience
  • As intellectual property, privacy and digital media counsel in mergers, stock purchases and asset acquisitions, advised an advertising agency in connection with the purchase of a business based on generating positive comments from social media.
  • Has advised a cable television network in connection with the purchase of a website based on blogs in the home design industry, as well as a sporting association in connection with the purchase of a media company, including print and online rights.
  • On behalf of a major licensing agency, conducted a global review of all licensing, agency, representation and syndication agreements. All agreements were updated to reflect developments in the law and to conform to licensing industry best practices.
  • Counseled a trademark owner in developing a domestic and global licensing program that initially generated a little more than $100,000 in retail sales and now generates more than $1 billion in retail sales globally. Assisted with the registration and protection of the international trademark portfolio, developed the standard licensing and agency forms, participated in major contract negotiations, and assisted with the development of product approval procedures.

Recognitions and Memberships

Recognitions

  • The Best Lawyers in America© (2016 to present)
    • New York: Privacy and Data Security Law

Memberships

  • New York State Bar Association: International Section
    • International Section: Chair (March 2015 to March 2016)
    • International Section: Chair-Elect (March 2014 to March 2015)
    • Intellectual Property Committee: Co-Chairman (March 2013 to March 2014)
  • Martindale-Hubbell: AV Preeminent

News

News

Press Releases

Admissions

  • U.S. Court of Appeals, Second Circuit, 1996
  • U.S. District Court, District of New Jersey, 1996
  • U.S. District Court, Northern District of New York, 1995
  • U.S. District Court, Western District of New York, 1994
  • U.S. District Court, Eastern District of New York, 1990
  • U.S. District Court, Southern District of New York, 1989
  • New York, 1989
  • New Jersey, 1996

Education

  • J.D., University of Virginia School of Law, 1988
  • B.A., University of Virginia, 1984

Blog

In The Blogs

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Data Privacy Monitor
EU Updates: ePrivacy Regulation Inches Forward, EDPB Issues Guidance on Interplay Between GDPR and ePrivacy Directive
July 17, 2019
Adoption of the ePrivacy Regulation Introduced in 2017, and originally slated to go into effect with the GDPR (on May 25, 2018), it now appears the ePrivacy Regulation will not be implemented before late 2021. With the Romanian...
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Data Privacy Monitor
FTC Announces Enforcement Action, Warning Letters for Companies Falsely Claiming Privacy Shield Participation
June 21, 2019
The Federal Trade Commission (FTC) recently announced a compliance sweep of companies claiming to be in compliance with the U.S.-EU Privacy Shield and U.S.-Swiss Privacy Shield Frameworks. The U.S.-EU Privacy Shield and the U.S.-Swiss...
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Data Privacy Monitor
Texas Moves Forward With Updates to Breach Notification Law and Institutes Privacy Council to Study Data Privacy Legislation
By Caroline B. Brackeen, William R. Daugherty
June 10, 2019
Texas is one of the many states that looked to be following in the footsteps of California’s enactment of a broad consumer privacy law (the California Consumer Privacy Act), which has far-ranging implications for businesses and consumers...
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Data Privacy Monitor
Attempt to Expand CCPA Private Right of Action Fails, While Bills Exempting Employee Data and Otherwise Refining CCPA Advance
By Taylor A. Bloom, Alan L. Friel, Niloufar Massachi
June 5, 2019
Over the past several weeks, the California State Assembly has voted in favor of advancing to the California Senate bills that would narrow the reach of the California Consumer Privacy Act (CCPA). Senate bills did not fare as well and have...
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Data Privacy Monitor
Nevada Adds "Do Not Sell" Requirement to Privacy Law
By Alan L. Friel, Shea M. Leitch
June 5, 2019
Last week, Nevada Governor Steve Sisolak signed new privacy legislation into law in Nevada. Senate Bill 220 (SB-220) updates Nevada Revised State 603A to provide consumers a new right to opt out of the sale of their data. Effective Oct. 1...
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