Jerry Ferguson helps clients achieve their business objectives by providing practical, actionable guidance for developing, protecting and exploiting digital and intellectual property assets. With a strong grounding in privacy, intellectual property, advertising and consumer protection law, he offers clients integrated advice that solves problems and creates opportunities. He imbeds himself in clients’ business operations so that he can align his advice with the clients’ long-term goals. A founding partner of BakerHostetler’s privacy and data protection practice, Jerry currently serves as the New York Digital Assets and Data Management Leader.
His diverse experience includes designing and implementing dynamic global privacy programs that respond to ever-evolving legal frameworks. He also serves as outside products counsel, assisting clients in developing new digital products and services that are designed for legal compliance. Jerry has guided clients through more than 100 data security incidents, assisting them in satisfying the notice obligations such incidents can trigger while minimizing damages exposure and preserving the clients' reputation. He assists clients in strategically developing, expanding and protecting their intellectual property portfolios. He has served as specialist privacy and intellectual property counsel in complex mergers and acquisition transactions.
A former Chair of the International Section of the New York State Bar Association, Jerry currently serves as Chair of the Association’s International Dispute Resolution Committee. He is also serving as a Partner in Residence for the Interactive Advertising Bureau’s Cross-Channel Measurement Council.